In recent months Google has been especially focused on helping people find high-quality sites in Google’s search results. The “Panda” algorithm change has improved rankings for a large number of high-quality websites, so most of you reading have nothing to be concerned about. However, for the sites that may have been affected by Panda Google wanted to provide additional guidance on how Google searches for high-quality sites.
Google’s advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus too much on what they think are Google’s current ranking algorithms or signals. Some publishers have fixated on our prior Panda algorithm change, but Panda was just one of roughly 500 search improvements google expect to roll out to search this year. In fact, since Google launched Panda, Google has rolled out over a dozen additional tweaks to the ranking algorithms, and some sites have incorrectly assumed that changes in their rankings were related to Panda. Search is a complicated and evolving art and science, so rather than focusing on specific algorithmic tweaks, Google encourage you to focus on delivering the best possible experience for users.
- Berytech Pôle Technologique
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Ebiz Web Marketing 2010