Tourism / Travel: Turquoise Voyages
  • Turquoise Voyages
    Travel Agency - France
  • Turquoise Voyages
    Travel Agency - France
  • Turquoise Voyages
    Travel Agency - France
  • Turquoise Voyages
    Travel Agency - France
  • Turquoise Voyages
    Travel Agency - France
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Online Strategy by Segmenting the Target Audience
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We have started from scratch with Turquoise Voyages, one of our clients since the year 2000. It is was our role to advise Turquoise Voyages on an online marketing strategy so it could boost its brand awareness, attract visitors and turn them into loyal customers.
 
The strategy was therefore focused on search engine optimization and web analytics. This has resulted in large amounts of targeted traffic, the behavior of which was carefully monitored and analyzed in order to gain insights into the site’s audience and increase its conversion rate.
 
Moreover, as we developed the site, we’ve split the project by niche:
  • Turquoise Surf Travel for a younger, dynamic audience
  • Turquoise Voyages for travelers looking for “high end” holidays on an island in the sun.
  • Turquoise Mariages aimed at couples for which we have developed a specific web application. This section features a wedding list and the ability to create a wedding specific blog for each couple and its honeymoon.
  • Turquoise Business which caters the needs of businesses and organizations of all sizes. 
Ebiz Web Marketing 2010